Janne Riikonen: Notes for our Legacy [signed]

Name: Janne Riikonen: Notes for our Legacy [signed]
SKU: 9789198760699
Availability: InStock

€33

Keyword: 2020s, billboards, cityscape, Finnish photographer

Size: 200 x 285 mm
Pages: 96
Format: softcover (Thread bound book with no covers)
Edition: 300 copies
Language: no text,English colophone
Illustration: 40 b/w
Book design: Janne Riikonen
Printing: riso-printed by Dolce, Athens
Publisher: Kult Books
Pub Year: 2023
Weight: 325 gr
ISBN 13: 9789198760699

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Description

Article no.: 9789198760699

A finely tuned revolt against the constant bombardment of advertisement - in a beautifully riso-printed book

”Billboards are strategically set up in high traffic areas, designed to catch our attention. They are positioned atop buildings, along highways, and in market squares. Even when devoid of advertisements, they continue to draw one's gaze. The sculpture-like metal frames and blank canvases remind of things that have come and gone. Even in the absence of advertising content, a billboard remains a medium of communication. But when empty of advertisement, what message does it convey? Janne Riikonen's book ”Notes For Our Legacy” serves as a statement against the unsustainable culture of consumption and the values typically conveyed on billboards. “For as long as I can recall, I've been bothered by advertisements—both their appearance and the values they most often promote. I wish I didn't have to see them. The primary message of advertisements is very clear. Whether it's a product, a service, an education, or a political agenda; they aim to sell something. Yet beneath this primary message lies a more subtle, subliminal undertone of inadequacy – You can do, look and behave better. The work is a manifestation agains these messages, both primary and secondary. The values they promote and with whose terms all of this is done. I believe that the constant exposure to advertisements has contributed to people becoming more materialistic and focused on status. I argue that in a society not as saturated with advertisements, we would be more compassionate and considerate towards one another.” - Janne Riikonen